"A lot of people who buy e-books buy physical books as well. "Separating Nook from the Barnes & Noble brand would be a huge mistake," said Simba Information senior trade analyst Michael Norris. Lynch added that the company could expand the Nook business overseas and should make an announcement related to that within the next two months. The review is expected to be complete by the end of the year. He declined to comment on whether the company was considering selling the business outright. He said the company is looking at a "range of options" for the Nook business, which the company expects to generate $1.5 billion in revenue in fiscal 2012. "We want to unlock value and shine a bright light on that business," he said. Demand for the Simple Touch reader lagged expectations during the holidays, Barnes & Noble said.
Barnes & Noble sold its Nook Tablet for $249 and its black-and-white Simple Touch e-reader for $99. But it has led to losses for the New York-based bookseller, and spinning off the business could be a way to raise more cash for the investment that is needed to sustain growth.īarnes & Noble is facing tough competition from, which offered its Kindle Fire for $199 and its Kindle e-reader for $79 over the holidays. That business is growing as consumers increasingly shift to reading e-books. The news sent shares down 24 percent in morning trading.īarnes & Noble has been investing heavily in electronic books and its Nook e-book readers as it faces tough competition from online retailers and discount stores. The company also lowered its yearly guidance. NEW YORK - Barnes & Noble said Thursday it is reviewing its options for its growing Nook e-book reader business and might spin it off from its core bookstore business.
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